{"id":862,"date":"2020-11-19T15:07:54","date_gmt":"2020-11-19T14:07:54","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=862"},"modified":"2022-01-03T10:01:21","modified_gmt":"2022-01-03T09:01:21","slug":"promouvoir-evenement-video","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/11\/19\/promouvoir-evenement-video\/","title":{"rendered":"Promouvoir son \u00e9v\u00e8nement gr\u00e2ce \u00e0 la vid\u00e9o."},"content":{"rendered":"\n

Organiser un \u00e9v\u00e8nement<\/strong>, \u00e7a demande de l\u2019argent, de l\u2019\u00e9nergie et du temps. Alors quand on se lance dans cette aventure, on a forc\u00e9ment envie d’en ressortir gagnant.
On vous donne quelques tips pour faire vivre votre \u00e9v\u00e8nement sur la dur\u00e9e et le rentabiliser au maximum, tout \u00e7a gr\u00e2ce \u00e0 la vid\u00e9o<\/strong>.<\/p>\n\n\n\n

Avant : save the date. <\/em><\/h3>\n\n\n\n

Un \u00e9v\u00e8nement, \u00e7a commence bien avant le jour J. Qu\u2019il soit interne ou externe \u00e0 l\u2019entreprise, il est important d\u2019en informer le public pour qu\u2019il soit au rendez-vous. Pour \u00e7a, on peut notamment cr\u00e9er un teaser<\/strong> vid\u00e9o<\/strong>. On vous rappelle ici<\/a> les points importants pour un teaser de qualit\u00e9. Cela vous permettra de cr\u00e9er un certain suspens, un int\u00e9r\u00eat pour votre \u00e9v\u00e9nement avant m\u00eame qu\u2019il n\u2019ait lieu. Le teasing fait partie int\u00e9grante d\u2019une strat\u00e9gie de communication \u00e9v\u00e8nementielle.<\/p>\n\n\n\n

Pendant : du contenu, du contenu, du contenu !<\/em><\/h3>\n\n\n\n

Le jour J est arriv\u00e9, les invit\u00e9s sont l\u00e0, la table est dress\u00e9e. Le plus dur est pass\u00e9, mais le travail n\u2019est pas termin\u00e9 ! Il est maintenant temps de faire vivre votre \u00e9v\u00e8nement. Pour cela, les<\/strong> stories<\/strong>, notamment, sont un bon canal. Elles permettent de cr\u00e9er une certaine instantan\u00e9it\u00e9 avec votre communaut\u00e9, vos collaborateurs, pour inscrire votre \u00e9v\u00e8nement dans l\u2019actualit\u00e9, m\u00eame pour ceux qui ne sont pas l\u00e0. Vous pouvez \u00e9galement partager les posts des participants pour cr\u00e9er encore plus d\u2019engagement autour de votre \u00e9v\u00e8nement.
Dans le contexte actuel, un autre format vid\u00e9o a explos\u00e9 : le live.<\/strong>
On vous explique ici<\/a> pourquoi et comment passer au live.<\/p>\n\n\n\n

Apr\u00e8s : demain commence hier<\/em><\/h3>\n\n\n\n

Votre \u00e9v\u00e8nement s’ach\u00e8ve et vous en \u00eates fier. Il serait dommage de ne pas rentabiliser ce succ\u00e8s \u00e0 fond. Vous pouvez r\u00e9aliser un aftermovie <\/strong> qui vous permettra de remettre en m\u00e9moire \u00e0 tout le monde cet \u00e9v\u00e8nement, d\u2019alimenter vos r\u00e9seaux sociaux, de cr\u00e9er du contenu de qualit\u00e9.
Dans le cas o\u00f9 cet \u00e9v\u00e8nement viendrait \u00e0 se renouveler, n\u2019h\u00e9sitez pas \u00e0 r\u00e9utiliser les rushs de la derni\u00e8re \u00e9dition pour cr\u00e9er une sorte de r\u00e9trospective<\/strong> qui pourra servir de teaser<\/strong>. Cette technique est notamment utilis\u00e9e pour les festivals<\/a> et \u00e9v\u00e8nements r\u00e9currents.<\/p>\n\n\n\n

\"Gif<\/figure><\/div>\n\n\n\n

La boucle est boucl\u00e9e, vous avez rentabilis\u00e9 totalement votre \u00e9v\u00e8nement.<\/p>\n\n\n\n

Si cet article vous a donn\u00e9 quelques clefs pour d\u00e9velopper votre communication audiovisuelle et que vous souhaitez aller plus loin, n’h\u00e9sitez pas \u00e0 nous contacter pour participer \u00e0 notre formation \u00ab\u00a0tourner monter avec son smartphone\u00a0\u00bb.<\/p>\n\n\n\n

<\/strong>Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter -> videoschool@viastoria.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Organiser un \u00e9v\u00e8nement, \u00e7a demande de l\u2019argent, de l\u2019\u00e9nergie et du temps. Alors quand on se lance dans cette aventure, on a forc\u00e9ment envie d’en ressortir gagnant.On vous donne quelques tips pour faire vivre votre \u00e9v\u00e8nement sur la dur\u00e9e et le rentabiliser au maximum, tout \u00e7a gr\u00e2ce \u00e0 la vid\u00e9o. Avant : save the date. …
Lire la suite<\/a><\/p>\n","protected":false},"author":5,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[29,33,32,25,24],"yoast_head":"\nPromouvoir son \u00e9v\u00e8nement gr\u00e2ce \u00e0 la vid\u00e9o. - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Voici quelques tips pour promouvoir votre \u00e9v\u00e8nement sur la dur\u00e9e et le rentabiliser au maximum, tout \u00e7a gr\u00e2ce \u00e0 la vid\u00e9o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.video-school.fr\/index.php\/2020\/11\/19\/promouvoir-evenement-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promouvoir son \u00e9v\u00e8nement gr\u00e2ce \u00e0 la vid\u00e9o. - Vid\u00e9o School\" \/>\n<meta property=\"og:description\" content=\"Voici quelques tips pour promouvoir votre \u00e9v\u00e8nement sur la dur\u00e9e et le rentabiliser au maximum, tout \u00e7a gr\u00e2ce \u00e0 la vid\u00e9o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.video-school.fr\/index.php\/2020\/11\/19\/promouvoir-evenement-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Vid\u00e9o School\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T14:07:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-03T09:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/09\/photo-1508657794088-375f2f60c581.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Traband\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.video-school.fr\/#website\",\"url\":\"https:\/\/www.video-school.fr\/\",\"name\":\"Vid\u00e9o School\",\"description\":\"Vid\u00e9o School R\u00e9alisez des vid\u00e9os de qualit\u00e9 professionnelle en totale autonomie ! 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