{"id":833,"date":"2020-10-07T11:26:09","date_gmt":"2020-10-07T09:26:09","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=833"},"modified":"2022-01-03T10:00:24","modified_gmt":"2022-01-03T09:00:24","slug":"video-teasing","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/10\/07\/video-teasing\/","title":{"rendered":"Il \u00e9tait une fois : l’art du teasing."},"content":{"rendered":"\n

Un teaser, qu\u2019est-ce que c\u2019est ? <\/h2>\n\n\n\n

Un teaser<\/em> est une publicit\u00e9 au message plus ou moins \u00e9nigmatique, dont le sens sera d\u00e9voil\u00e9 plus tard.<\/p>D\u00e9finition Google <\/cite><\/blockquote>\n\n\n\n

Dans la pratique, c\u2019est une vid\u00e9o courte (moins d\u2019une minute), dynamique, qui doit susciter l\u2019int\u00e9r\u00eat de votre cible et cr\u00e9er du suspens. <\/p>\n\n\n\n

Quand on entend teaser<\/em>, on pense souvent \u201c\u00e9v\u00e8nement\u201d, dans le sens d’\u00e9v\u00e9nement physique. Mais pas que ! Beaucoup d\u2019autres sujets se pr\u00eatent \u00e0 cet exercice : sortie d\u2019un produit, arriv\u00e9e d\u2019un nouveau collaborateur, grande annonce\u2026<\/p>\n\n\n\n

A Via Storia, par exemple, on a d\u00e9cid\u00e9 de teaser la parution de notre carte de voeux <\/a><\/p>\n\n\n\n

Aujourd\u2019hui, dans une soci\u00e9t\u00e9 o\u00f9 tout va tr\u00e8s vite, on aime le contenu court et percutant. De fait, beaucoup d\u2019entreprises r\u00e9alisent des teaser, sans vraiment s\u2019en rendre compte. Mais comment r\u00e9aliser un teaser de qualit\u00e9 ?<\/p>\n\n\n\n

Les images.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Le format \u00e9tant assez court, il faut choisir des images percutantes et pertinentes. Le message doit \u00eatre clair, il faut donc \u00eatre efficace. Si vous teasez un \u00e9v\u00e8nement r\u00e9current, reprenez des images de la derni\u00e8re \u00e9dition. La r\u00e9trospective servira de teaser.
S\u2019il s\u2019agit d\u2019un nouveau produit, il faudra en d\u00e9voiler juste assez pour donner envie, sans en montrer trop. Une fois ce savant m\u00e9lange ma\u00eetris\u00e9, le teasing n\u2019aura plus de secret pour vous.<\/p>\n\n\n\n

Le montage.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Ce genre de vid\u00e9o se veut courte et entra\u00eenante. Le montage permet de dynamiser la vid\u00e9o et d\u2019introduire, tr\u00e8s rapidement, un synopsis pour susciter du suspens. A cela, on peut ajouter du texte : des titres ou accroches qui viennent pr\u00e9ciser le propos et apporter des informations plus pratiques.<\/p>\n\n\n\n

Le son.<\/h4>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

L\u2019ambiance sonore fait partie int\u00e9grante d\u2019un bon teaser. Il faut susciter de l\u2019\u00e9motion chez le spectateur pour retenir son attention et lui donner envie d\u2019en voir plus. Rappelez-vous, \u00e9motion = souvenir<\/strong>. On en parle plus en d\u00e9tail dans notre article sur le marketing \u00e9motionnel<\/a><\/p>\n\n\n\n

Voici un exemple de teaser\/vid\u00e9o de pr\u00e9sentation de notre formation Vid\u00e9o School : <\/p>\n\n\n\n

Un teaser, qu\u2019est-ce que c\u2019est ?  Un teaser est une publicit\u00e9 au message plus ou moins \u00e9nigmatique, dont le sens sera d\u00e9voil\u00e9 plus tard. D\u00e9finition Google Dans la pratique, c\u2019est une vid\u00e9o courte (moins d\u2019une minute), dynamique, qui doit susciter l\u2019int\u00e9r\u00eat de votre cible et cr\u00e9er du suspens.  Quand on entend teaser, on pense souvent…
Lire la suite<\/a><\/p>\n","protected":false},"author":5,"featured_media":841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[26,25,27,16],"yoast_head":"\nIl \u00e9tait une fois : l'art du teasing. - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Un teaser, c\u2019est une vid\u00e9o courte, dynamique, qui doit susciter l\u2019int\u00e9r\u00eat de votre cible et cr\u00e9er du suspens : on vous explique tout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.video-school.fr\/index.php\/2020\/10\/07\/video-teasing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il \u00e9tait une fois : l'art du teasing. - Vid\u00e9o School\" \/>\n<meta property=\"og:description\" content=\"Un teaser, c\u2019est une vid\u00e9o courte, dynamique, qui doit susciter l\u2019int\u00e9r\u00eat de votre cible et cr\u00e9er du suspens : on vous explique tout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.video-school.fr\/index.php\/2020\/10\/07\/video-teasing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vid\u00e9o School\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T09:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-03T09:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/09\/reuben-juarez-C4sxVxcXEQg-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2304\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Traband\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.video-school.fr\/#website\",\"url\":\"https:\/\/www.video-school.fr\/\",\"name\":\"Vid\u00e9o School\",\"description\":\"Vid\u00e9o School R\u00e9alisez des vid\u00e9os de qualit\u00e9 professionnelle en totale autonomie ! 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