{"id":805,"date":"2020-09-22T12:20:20","date_gmt":"2020-09-22T10:20:20","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=805"},"modified":"2022-01-03T10:00:06","modified_gmt":"2022-01-03T09:00:06","slug":"tik-tok-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/09\/22\/tik-tok-reseaux-sociaux\/","title":{"rendered":"TikTok : pourquoi \u00e7a marche tellement ?"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><strong>2\u00e8me<\/strong> application la plus t\u00e9l\u00e9charg\u00e9e au monde et <strong>625<\/strong> <strong>millions<\/strong> d\u2019utilisateurs actifs mensuels, le succ\u00e8s du r\u00e9seau social chinois n\u2019est plus \u00e0 d\u00e9montrer. <em>Pour l&rsquo;\u00e9tude compl\u00e8te, allez faire un tour \u27a1\ufe0f<\/em> <em> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.agencedesmediassociaux.com\/tiktok-chiffres-2020\/#:~:text=Cela%20fait%20de%20TikTok%20la,dont%204%20millions%20en%20France.\" target=\"_blank\">ici<\/a> <\/em><\/p>\n\n\n\n<p>Alors pourquoi l&rsquo;application chinoise, qui fait tant parler d&rsquo;elle en ce, moment marche autant, surtout chez les (tr\u00e8s) jeunes, mais pas que ? <\/p>\n\n\n\n<p>Cr\u00e9\u00e9e en 2016, l\u2019application a grandi tr\u00e8s vite et notamment aupr\u00e8s des jeunes (12-15 ans). Mais depuis quelques temps, et notamment gr\u00e2ce au confinement, cette derni\u00e8re a gagn\u00e9 du terrain, notamment aupr\u00e8s des g\u00e9n\u00e9rations plus \u00e2g\u00e9es.&nbsp;<\/p>\n\n\n\n<h3>Mais alors comment ? pourquoi ?&nbsp;<\/h3>\n\n\n\n<p>Pour faire son nid, le g\u00e9ant chinois a \u00e9labor\u00e9 une strat\u00e9gie simple mais efficace : condenser tout le meilleur des r\u00e9seaux sociaux en une seule plateforme. TikTok est donc n\u00e9 d\u2019un <em>mashup<\/em> ing\u00e9nieux des r\u00e9seaux d\u00e9j\u00e0 existants.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Le format vid\u00e9o de <span class=\"has-inline-color has-black-color\">Youtube<\/span><\/strong>. Le r\u00e9seau \u00e0 succ\u00e8s est 100% vid\u00e9o.<\/li><\/ul>\n\n\n\n<ul><li><strong>Les interactions<\/strong> <strong>de Facebook.<\/strong> Ces interactions se retrouvent maintenant sur presque tous les r\u00e9seaux sociaux, elles en sont d\u2019ailleurs l\u2019essence m\u00eame.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Les hashtag d&rsquo;Instagram et Twitter.<\/strong> Ces hashtags qui permettent de suivre des tendances, des challenges, de faire partie d\u2019une communaut\u00e9.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>La vid\u00e9o verticale de Snapchat.<\/strong> Elle est maintenant largement d\u00e9mocratis\u00e9e, notamment au travers des stories. Elle prend de l\u2019ampleur sur les plateformes traditionnelles comme Youtube et s\u2019immisce m\u00eame au cin\u00e9ma. Si vous souhaitez en savoir plus sur le format vertical, c\u2019est par<a href=\"https:\/\/www.video-school.fr\/index.php\/2019\/07\/22\/la-video-verticale-bonne-ou-mauvaise-idee\/\" target=\"_blank\" rel=\"noreferrer noopener\"> ici<\/a> !&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Les filtres d\u2019Instagram<\/strong>. Les filtres TikTok sont omnipr\u00e9sents. Ils ne servent plus simplement \u00e0 \u201cembellir\u201d la personne : ils d\u00e9forment le visage, font appara\u00eetre des \u00e9l\u00e9ments en r\u00e9alit\u00e9 augment\u00e9e, am\u00e8ne des effets de couleur, de lumi\u00e8re. Le montage \u00e9tant tr\u00e8s important dans TikTok, les filtres et effets font partie int\u00e9grante de l\u2019application.<\/li><\/ul>\n\n\n\n<ul><li><strong>Les challenge musicaux de Musical.ly ou, anciennement, Vine<\/strong>. Ces challenges sont tr\u00e8s c\u00e9l\u00e8bres chez les plus jeunes car ils permettent de cr\u00e9er une vraie communaut\u00e9, de se d\u00e9fier les uns les autre ou, au contraire, de trouver une certaine solidarit\u00e9. Les challenge TikTok sont extr\u00eamement vari\u00e9s : des tendances #metoo aux chor\u00e9graphies en passant par les sketchs humoristiques. Ils d\u00e9noncent, c\u00e9l\u00e8brent, amusent, inqui\u00e8tent, ce qui est s\u00fbr, c\u2019est qu\u2019ils font parler d\u2019eux.&nbsp;<\/li><\/ul>\n\n\n\n<p>TikTok, c\u2019est donc une plateforme tout-en-un, intelligemment construite autour du \u201cmeilleur\u201d d\u2019internet. Mais \u00e0 l\u2019heure o\u00f9 tout va trop vite, r\u00e9sistera-t-elle longtemps avant de se faire d\u00e9tr\u00f4ner par meilleure qu\u2019elle ?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter -> videoschool@viastoria.com<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/media1.giphy.com\/media\/fQZX2aoRC1Tqw\/giphy.gif?cid=ecf05e47jvxbz2lwjqindpjzqqehae3iev6gl1tz4gvlin6t&amp;rid=giphy.gif\" alt=\"Working Jim Carrey GIF\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-container-1 wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2\u00e8me application la plus t\u00e9l\u00e9charg\u00e9e au monde et 625 millions d\u2019utilisateurs actifs mensuels, le succ\u00e8s du r\u00e9seau social chinois n\u2019est plus \u00e0 d\u00e9montrer. Pour l&rsquo;\u00e9tude compl\u00e8te, allez faire un tour \u27a1\ufe0f ici Alors pourquoi l&rsquo;application chinoise, qui fait tant parler d&rsquo;elle en ce, moment marche autant, surtout chez les (tr\u00e8s) jeunes, mais pas que ?&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.video-school.fr\/index.php\/2020\/09\/22\/tik-tok-reseaux-sociaux\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":5,"featured_media":813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[23,22,21,24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok : pourquoi \u00e7a marche tellement ? - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Pour se construire, Tik Tok a op\u00e9r\u00e9 un savant m\u00e9lange du meilleur de tous les r\u00e9seaux sociaux : vid\u00e9o verticale, musique, challenge...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.video-school.fr\/index.php\/2020\/09\/22\/tik-tok-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok : pourquoi \u00e7a marche tellement ? - Vid\u00e9o School\" \/>\n<meta property=\"og:description\" content=\"Pour se construire, Tik Tok a op\u00e9r\u00e9 un savant m\u00e9lange du meilleur de tous les r\u00e9seaux sociaux : vid\u00e9o verticale, musique, challenge...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.video-school.fr\/index.php\/2020\/09\/22\/tik-tok-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Vid\u00e9o School\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T10:20:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-03T09:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/09\/photo-1579275530126-af715aa21c6c-edited.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Traband\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.video-school.fr\/#website\",\"url\":\"https:\/\/www.video-school.fr\/\",\"name\":\"Vid\u00e9o School\",\"description\":\"Vid\u00e9o School R\u00e9alisez des vid\u00e9os de qualit\u00e9 professionnelle en totale autonomie ! 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