{"id":777,"date":"2020-09-11T11:07:04","date_gmt":"2020-09-11T09:07:04","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=777"},"modified":"2022-01-03T09:59:40","modified_gmt":"2022-01-03T08:59:40","slug":"video-et-marketing-emotionnel","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/09\/11\/video-et-marketing-emotionnel\/","title":{"rendered":"Marketing \u00e9motionnel : l’art de se rendre inoubliable."},"content":{"rendered":"\t\t
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\u201cI\u2019m loving it\u201d : \u201cJ\u2019aime \u00e7a\u201d. <\/p>\n

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Ce n\u2019est pas le d\u00e9but d\u2019une d\u00e9claration d\u2019amour mais bien le slogan du plus c\u00e9l\u00e8bre fast food au monde : McDonald. Le g\u00e9ant am\u00e9ricain a tr\u00e8s vite compris que le plus important dans le marketing, c\u2019est de faire aimer sa marque aux consommateurs. Et pour \u00e7a, il faut passer par une \u00e9tape cruciale : le marketing \u00e9motionnel. <\/p>\n

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Le marketing \u00e9motionnel, qu\u2019est-ce que c\u2019est ? <\/b><\/p>\n

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C\u2019est l\u2019ensemble des actions marketing qui jouent sur les \u00e9motions du consommateur afin de cr\u00e9er un lien entre la marque et ce dernier. Le but est de lui faire ressentir quelque chose afin que l\u2019action marketing s’impr\u00e8gne dans son esprit. <\/p>\n

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Depuis quelques ann\u00e9es, les marques s\u2019appuient notamment sur les neurosciences pour comprendre l\u2019impact des publicit\u00e9s sur notre cerveau. Il a \u00e9t\u00e9 prouv\u00e9 que le souvenir publicitaire est multipli\u00e9 par deux lorsque l\u2019\u00e9motion est plus intense. C\u2019est simple : \u00e9motion = souvenir. <\/strong><\/p>\n

\"Season<\/strong><\/p>\n

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Et la vid\u00e9o dans tout \u00e7a ? <\/b><\/p>\n

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La vid\u00e9o, c\u2019est le m\u00e9dia n\u00b01 de l\u2019\u00e9motion !<\/p>\n

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\u201cLait dr\u00f4le la vie\u201d de Monoprix, le p\u00e8re no\u00ebl de Coca-Cola, les spots anxiog\u00e8nes de la s\u00e9curit\u00e9 routi\u00e8re, les vid\u00e9os de chat sur internet, les exemples sont nombreux\u2026 <\/p>\n

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Saviez-vous que l\u2019on retient 95%<\/a> d\u2019une information lorsqu\u2019elle est vid\u00e9o contre 10% pour un texte ? <\/p>\n

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Que vous passiez par le story-telling<\/a>, des souvenirs communs ou une musique entra\u00eenante, le marketing \u00e9motionnel se d\u00e9cline \u00e0 travers des th\u00e8mes tr\u00e8s vari\u00e9s. Qui aurait-cru, il y a quelques ann\u00e9es, que des spots publicitaires pour une cha\u00eene de grande distribution nous provoqueraient un pincement au coeur ? <\/p>\n

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\u00a0<\/p>\n

Il ne reste plus qu\u2019\u00e0 vous lancer !\u00a0Si vous aussi vous voulez d\u00e9velopper votre communication audiovisuelle pour toucher votre communaut\u00e9, inscrivez-vous \u00e0 notre formation\u00a0<\/span>Video School\u00a0<\/a>!<\/span><\/p>\n

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\u00a0<\/p>\n

Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter -> videoschool@viastoria.com<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u201cI\u2019m loving it\u201d : \u201cJ\u2019aime \u00e7a\u201d.  Ce n\u2019est pas le d\u00e9but d\u2019une d\u00e9claration d\u2019amour mais bien le slogan du plus c\u00e9l\u00e8bre fast food au monde : McDonald. Le g\u00e9ant am\u00e9ricain a tr\u00e8s vite compris que le plus important dans le marketing, c\u2019est de faire aimer sa marque aux consommateurs. Et pour \u00e7a, il faut passer par…
Lire la suite<\/a><\/p>\n","protected":false},"author":2,"featured_media":785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[15,14,20,19,18,16,17],"yoast_head":"\nMarketing \u00e9motionnel : l'art de se rendre inoubliable. - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"La vid\u00e9o permet de capter l'attention de votre audience. 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