{"id":697,"date":"2020-06-25T11:27:29","date_gmt":"2020-06-25T09:27:29","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=697"},"modified":"2022-01-03T09:56:40","modified_gmt":"2022-01-03T08:56:40","slug":"3-conseils-pour-bien-utiliser-les-stories-sur-linkedin","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/06\/25\/3-conseils-pour-bien-utiliser-les-stories-sur-linkedin\/","title":{"rendered":"3 conseils pour bien utiliser les stories sur Linkedin \ud83d\udcf2"},"content":{"rendered":"\n<p>Apr\u00e8s Snapchat, Instagram, Facebook&#8230; <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/119760\/linkedin-stories-overview?lang=en\"><strong>Linkedin<\/strong><\/a> se lance (enfin) dans les stories. Ce format vertical \u00e9ph\u00e9m\u00e8re (<strong>24 heures<\/strong>) d&rsquo;une dur\u00e9e maximale de <strong>20 secondes<\/strong> va vous permettre de communiquer autrement sur vous et sur votre entreprise.<\/p>\n\n\n\n<p>A noter d&rsquo;ailleurs que la <strong>France<\/strong> est <strong>l\u2019un des premiers pays en Europe<\/strong> \u00e0 disposer de cette fonctionnalit\u00e9. Cocorico. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/ressources.blogdumoderateur.com\/2020\/06\/LinkedIn-Stories-1200x514.jpg\" alt=\"Stories Linkedin\"\/><figcaption>\u00a9 Le blog du Mod\u00e9rateur<\/figcaption><\/figure>\n\n\n\n<h4>Comment utiliser ces stories Linkedin ? \ud83d\udca1&nbsp;<\/h4>\n\n\n\n<p>1) <strong>Montrer les coulisses<\/strong><\/p>\n\n\n\n<p>Plus que jamais, vos prospects et clients ont besoin de transparence. La \u00ab\u00a0story\u00a0\u00bb est l&rsquo;outil id\u00e9al pour permettre de montrer votre quotidien, votre \u00e9quipe ou encore vos projets et le tout sans filtre.<\/p>\n\n\n\n<p>2) <strong>Humanisez votre entreprise \/ marque<\/strong><\/p>\n\n\n\n<p>En communiquant sur votre entreprise via votre profil professionnel, vous allez humaniser votre relation avec vos clients et prospects en vous affichant et en leur parlant directement en vid\u00e9o. N&rsquo;h\u00e9sitez pas \u00e0 \u00ab\u00a0abuser\u00a0\u00bb du format <a href=\"https:\/\/www.video-school.fr\/index.php\/2020\/01\/20\/3-raisons-pour-utiliser-le-storytelling-dans-vos-videos\/\">VLOG<\/a> pour illustrer vos journ\u00e9es et vos temps forts de la journ\u00e9e ou de la semaine.<\/p>\n\n\n\n<p>3) <strong>Imaginez de nouveaux formats<\/strong><\/p>\n\n\n\n<p>Les stories sont, \u00e0 ce jour, le format qui permet d&rsquo;\u00eatre le plus cr\u00e9atif. On peut donc imaginer des formats et concepts originaux pour cr\u00e9er des rendez-vous r\u00e9guliers. <\/p>\n\n\n\n<ul><li>Un point sur l&rsquo;actu de votre secteur quotidien \/ hebdomadaire<\/li><li>Vos d\u00e9couvertes de la journ\u00e9e<\/li><li>Le conseil du jour<\/li><li>Le saviez-vous ? <\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"480\" height=\"270\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/giphy-1.gif\" alt=\"\" class=\"wp-image-702\"\/><\/figure><\/div>\n\n\n\n<h4>Une \u00ab\u00a0Linkedin TV\u00a0\u00bb sur votre profil ? \ud83d\udcfa<\/h4>\n\n\n\n<p>Comme on le sait tous, le <strong>format video<\/strong> engage et captive beaucoup plus qu&rsquo;un simple visuel. Alors pourquoi ne pas imaginer un format vid\u00e9o quotidien ou hebdomadaire \u00e0 publier dans votre story pour traiter diff\u00e9rentes th\u00e9matiques ? <\/p>\n\n\n\n<p>Linkedin est un r\u00e9seau social qui a ses propres codes, mais ne serait-ce pas l&rsquo;occasion id\u00e9ale pour vous et votre entreprise de sortir des sentiers battus ? <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"262\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-1024x262.png\" alt=\"Formations Vid\u00e9o School\" class=\"wp-image-699\" srcset=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-1024x262.png 1024w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-300x77.png 300w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-768x197.png 768w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-1536x394.png 1536w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-2048x525.png 2048w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/bandeaunews-1920x492.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si vous souhaitez r\u00e9fl\u00e9chir \u00e0 ces th\u00e9matiques et en savoir plus dans la prise de vue vid\u00e9o ou dans le montage, aller plus loin et franchir le cap en r\u00e9alisant et en montant votre premi\u00e8re vid\u00e9o de qualit\u00e9 professionnelle, alors rejoignez-nous lors d\u2019une de nos prochaines formations r\u00e9alis\u00e9es \u00e0 distance sur PC et MAC.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter -> videoschool@viastoria.com<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"480\" height=\"480\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/06\/giphy.gif\" alt=\"\" class=\"wp-image-701\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s Snapchat, Instagram, Facebook&#8230; Linkedin se lance (enfin) dans les stories. Ce format vertical \u00e9ph\u00e9m\u00e8re (24 heures) d&rsquo;une dur\u00e9e maximale de 20 secondes va vous permettre de communiquer autrement sur vous et sur votre entreprise.<\/p>\n","protected":false},"author":2,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 conseils pour bien utiliser les stories sur Linkedin \ud83d\udcf2 - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s Snapchat, Instagram, Facebook... Linkedin se lance (enfin) dans les stories. 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