{"id":628,"date":"2020-04-14T11:12:57","date_gmt":"2020-04-14T09:12:57","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=628"},"modified":"2020-04-14T11:12:59","modified_gmt":"2020-04-14T09:12:59","slug":"communication-europa-park","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/04\/14\/communication-europa-park\/","title":{"rendered":"Comment Europa-Park adapte  ses contenus et sa communication ? Feat S\u00e9bastien Ganzer"},"content":{"rendered":"\n<p>Jeudi dernier, nous avons eu le plaisir d&rsquo;accueillir dans la troisi\u00e8me \u00e9mission du <a href=\"https:\/\/www.video-school.fr\/index.php\/2020\/04\/06\/pourquoi-et-comment-adopter-la-positive-attitude-dans-sa-communication-digitale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cyber Caf\u00e9<\/a>, <a href=\"https:\/\/twitter.com\/SebGanzer\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00e9bastien Ganzer<\/a>, le Social Media Manager du <a rel=\"noreferrer noopener\" href=\"https:\/\/www.20minutes.fr\/arts-stars\/sortir\/2599891-20190909-europa-park-encore-elu-meilleur-parc-loisirs-monde\" target=\"_blank\">meilleur parc de loisirs au monde<\/a>, j&rsquo;ai nomm\u00e9 Europa-Park. <\/p>\n\n\n\n<p>Nous avons \u00e9chang\u00e9 sur la nouvelle communication adopt\u00e9e par le parc ainsi que sur les diff\u00e9rents contenus adapt\u00e9s \u00e0 ce contexte in\u00e9dit.<\/p>\n\n\n\n<h4>En r\u00e9sum\u00e9 de nos \u00e9changes, voici quelques pistes : <\/h4>\n\n\n\n<p>\ud83d\udc49Continuer de communiquer pour informer et pr\u00e9parer la r\u00e9-ouverture<\/p>\n\n\n\n<p>\ud83d\udc49Cr\u00e9ation de nouveaux contenus en sondant les fans sur ce qu&rsquo;ils aimeraient voir (les coulisses, les attractions, etc)<\/p>\n\n\n\n<p>\ud83d\udc49Lancement de \u00ab\u00a0<em>Weekly<\/em>\u00ab\u00a0, un format vid\u00e9o hebdomadaire anim\u00e9 par l&rsquo;\u00e9quipe d&rsquo;Europa-Park<\/p>\n\n\n\n<h4>Vous pouvez retrouver nos \u00e9changes en vid\u00e9o :<\/h4>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='embed-container'><iframe loading=\"lazy\" title=\"Cyber Cafe\u0301 #3 : \u201cComment Europa Park adapte sa communication pendant cette pe\u0301riode ?&quot;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/OETGiuBp0Io?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Replay de l&rsquo;\u00e9mission Cyber Caf\u00e9 #3<\/figcaption><\/figure>\n\n\n\n<h4>ou en audio :<\/h4>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber-Cafe\u0301-3-_-\u201cComment-Europa-Park-adapte-son-contenu-et-sa-communication-pendant-cette-pe\u0301riode-_\u201d-Feat-Se\u0301bastien-Ganzer_1.mp3\"><\/audio><figcaption>Podcast : Comment Europa-Park adapte ses contenus et sa communication ? Feat S\u00e9bastien Ganzer<\/figcaption><\/figure>\n\n\n\n<p><audio src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber-Cafe%CC%81-2-_-Pourquoi-et-comment-adopter-la-positive-attitude-dans-sa-communication-digitale-_-Feat-Annabelle-Bendel_1.mp3\"><audio src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber-Cafe%CC%81-2-_-Pourquoi-et-comment-adopter-la-positive-attitude-dans-sa-communication-digitale-_-Feat-Annabelle-Bendel_1.mp3\"><\/p>\n\n\n\n<p>N\u2019h\u00e9sitez pas \u00e0 vous inscrire pour la prochaine \u00e9mission ->\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/attendee.gotowebinar.com\/register\/1864002468693007883\">https:\/\/attendee.gotowebinar.com\/register\/1864002468693007883<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/attendee.gotowebinar.com\/register\/1864002468693007883\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit--1024x538.png\" alt=\"Cyber Caf\u00e9 #4\" class=\"wp-image-630\" srcset=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit--1024x538.png 1024w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit--300x158.png 300w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit--768x404.png 768w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit--1536x807.png 1536w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit--1920x1009.png 1920w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/Cyber_cafe\u030104_invit-.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Cyber Caf\u00e9 #4 : Comment une entreprise priv\u00e9e et une collectivit\u00e9 publique adaptent-elles leur communication en plein confinement ? <\/figcaption><\/figure>\n\n\n\n<p>Bonne \u00e9coute \/ bon visionnage et \u00e0 bient\u00f4t pour prendre un caf\u00e9 avec vous !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeudi dernier, nous avons eu le plaisir d&rsquo;accueillir dans la troisi\u00e8me \u00e9mission du Cyber Caf\u00e9, S\u00e9bastien Ganzer, le Social Media Manager du meilleur parc de loisirs au monde, j&rsquo;ai nomm\u00e9 Europa-Park. <\/p>\n","protected":false},"author":2,"featured_media":632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Europa-Park adapte ses contenus et sa communication ?<\/title>\n<meta name=\"description\" content=\"Jeudi dernier, nous avons eu le plaisir d&#039;accueillir dans la 3\u00e8me \u00e9mission du Cyber Caf\u00e9, S\u00e9bastien Ganzer, le Social Media Manager d&#039;Europa-Park...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.video-school.fr\/index.php\/2020\/04\/14\/communication-europa-park\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Europa-Park adapte ses contenus et sa communication ?\" \/>\n<meta property=\"og:description\" content=\"Jeudi dernier, nous avons eu le plaisir d&#039;accueillir dans la 3\u00e8me \u00e9mission du Cyber Caf\u00e9, S\u00e9bastien Ganzer, le Social Media Manager d&#039;Europa-Park...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.video-school.fr\/index.php\/2020\/04\/14\/communication-europa-park\/\" \/>\n<meta property=\"og:site_name\" content=\"Vid\u00e9o School\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T09:12:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T09:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/04\/110139.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2559\" \/>\n\t<meta property=\"og:image:height\" content=\"1325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Mongin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.video-school.fr\/#website\",\"url\":\"https:\/\/www.video-school.fr\/\",\"name\":\"Vid\u00e9o School\",\"description\":\"Vid\u00e9o School R\u00e9alisez des vid\u00e9os de qualit\u00e9 professionnelle en totale autonomie ! 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