{"id":581,"date":"2020-03-09T15:35:32","date_gmt":"2020-03-09T14:35:32","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=581"},"modified":"2022-01-03T09:53:10","modified_gmt":"2022-01-03T08:53:10","slug":"courte-ou-longue-video-quel-format-utiliser-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/03\/09\/courte-ou-longue-video-quel-format-utiliser-sur-les-reseaux-sociaux\/","title":{"rendered":"Courte ou longue vid\u00e9o, quel format utiliser sur les r\u00e9seaux sociaux ?"},"content":{"rendered":"\n

Les formats \u00e9voluent constamment avec l’\u00e9mergence des plateformes sociales et avec l’usage des internautes. Avec l’explosion des r\u00e9seaux sociaux comme TikTok<\/a> ou byte<\/a>, les formats utltra-courts sont devenus rois<\/strong>. Alors on peut se poser la question, courte ou longue vid\u00e9o, quel format faut-il utiliser sur nos r\u00e9seaux sociaux ? <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Format miracle ? <\/h4>\n\n\n\n

A la fois cr\u00e9atif et facilement \u00ab\u00a0passable\u00a0\u00bb d’un simple coup de pouce, nous pouvons imaginer, ais\u00e9ment, qu’ils sont devenus la norme en terme de vid\u00e9o.<\/p>\n\n\n\n

Et bien, pas vraiment.<\/p>\n\n\n\n

En effet, chaque contenu<\/strong>, chaque vid\u00e9o doit s’adapter \u00e0 sa plateforme sociale.<\/p>\n\n\n\n

Et chaque plateforme sociale poss\u00e8de son propre algorithme<\/a><\/strong> qui est mis \u00e0 jour r\u00e9guli\u00e8rement.<\/p>\n\n\n\n

Par exemple, une vid\u00e9o standard sur TikTok ne d\u00e9passe pas les 15 secondes<\/strong>.<\/p>\n\n\n\n

Sur Facebook, la vid\u00e9o de moins d’une minute \u00e9tait la norme. Aujourd’hui, la plateforme pr\u00e9f\u00e8re de loin les vid\u00e9os de plus de 3 minutes<\/strong>.<\/p>\n\n\n\n

Pourquoi ? <\/p>\n\n\n\n

Tout simplement pour mettre de la publicit\u00e9.<\/p>\n\n\n\n

Ce qu’il faut retenir ici, c’est qu’il n’existe pas de format parfait qui peut convenir \u00e0 toutes les plateformes sociales.<\/p>\n\n\n\n

Chaque vid\u00e9o doit \u00eatre adapt\u00e9e \u00e0 son moyen de diffusion.<\/p>\n\n\n\n

Il faut donc, constamment, se poser la question avant de produire une vid\u00e9o : comment-vais-je la diffuser ? <\/p>\n\n\n\n

De plus, ce qui est \u00ab\u00a0bon\u00a0\u00bb aujourd’hui, ne le sera peut-\u00eatre pas demain. <\/p>\n\n\n\n

Si vous souhaitez r\u00e9fl\u00e9chir \u00e0 ces th\u00e9matiques et en savoir plus dans la prise de vue vid\u00e9o ou dans le montage, aller plus loin et franchir le cap en r\u00e9alisant et en montant votre premi\u00e8re vid\u00e9o de qualit\u00e9 professionnelle, alors rejoignez-nous lors d\u2019une de nos prochaines formations en Alsace.<\/p>\n\n\n\n

Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter -> videoschool@viastoria.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Les formats \u00e9voluent constamment avec l’\u00e9mergence des plateformes sociales et avec l’usage des internautes. Avec l’explosion des r\u00e9seaux sociaux comme TikTok ou byte, les formats utltra-courts sont devenus rois. Alors on peut se poser la question, courte ou longue vid\u00e9o, quel format faut-il utiliser sur nos r\u00e9seaux sociaux ? <\/p>\n","protected":false},"author":2,"featured_media":584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"\nCourte ou longue vid\u00e9o, quel format utiliser sur les r\u00e9seaux sociaux ?<\/title>\n<meta name=\"description\" content=\"Avec l'explosion des r\u00e9seaux sociaux comme TikTok ou byte, les formats utltra-courts sont devenus rois. 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