{"id":516,"date":"2020-02-24T16:16:32","date_gmt":"2020-02-24T15:16:32","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=516"},"modified":"2022-01-03T09:52:50","modified_gmt":"2022-01-03T08:52:50","slug":"facebook-3-astuces-pour-augmenter-votre-engagement","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2020\/02\/24\/facebook-3-astuces-pour-augmenter-votre-engagement\/","title":{"rendered":"Facebook : 3 astuces pour augmenter votre engagement"},"content":{"rendered":"\n<p>Malgr\u00e9 ce qu&rsquo;on peut voir ou m\u00eame imaginer, si on s&rsquo;y prend bien, Facebook \u00e7a marche encore. Et \u00e7a peut m\u00eame marcher tr\u00e8s bien ! <\/p>\n\n\n\n<p>Facebook, c&rsquo;est encore 37 millions d&rsquo;utilisateurs actifs en France (tr\u00e8s largement devant les autres plateformes sociales) et les 25-35 ans sont la tranche d&rsquo;\u00e2ge la plus pr\u00e9sente.<\/p>\n\n\n\n<p>Cela fait quelques ann\u00e9es que <a href=\"https:\/\/www.video-school.fr\/index.php\/2020\/02\/17\/video-reseaux-sociaux-pourquoi-lun-ne-peut-plus-exister-sans-lautre\/\">l&rsquo;algorithme \u00e9volue<\/a> et que la port\u00e9e naturelle \/ organique d&rsquo;un post diminue. <\/p>\n\n\n\n<p>Pourquoi ? Car nous sommes abonn\u00e9s \u00e0 tellement de groupes, de pages et d&rsquo;amis que si nous devions voir tous les contenus post\u00e9s, nous serions vite submerg\u00e9s et fatigu\u00e9s par la plateforme.<\/p>\n\n\n\n<p>L&rsquo;id\u00e9e est donc de savoir \u00ab\u00a0Avec cet algorithme actuel, comment puis-je proposer un contenu qui engage ma communaut\u00e9 ?\u00a0\u00bb.<\/p>\n\n\n\n<p>Et figurez-vous que oui, c&rsquo;est encore possible ! <\/p>\n\n\n\n<p>Comment ? Voici 3 astuces pour d\u00e9jouer l&rsquo;algorithme et engager votre audience : <\/p>\n\n\n\n<h4>Capitalisez sur le format vid\u00e9o natif<\/h4>\n\n\n\n<p>Lorsque vous partagez un lien youtube ou un lien externe \u00e0 Facebook, le post ne sera pas mis en avant. En effet, lorsque l&rsquo;utilisateur clique dessus, il sort du r\u00e9seau social. <\/p>\n\n\n\n<p>Facebook pr\u00e9f\u00e8re (et met en avant) les <a href=\"https:\/\/www.blogdumoderateur.com\/chiffres-facebook\/\">vid\u00e9os post\u00e9es<\/a> directement sur votre page. Ainsi l&rsquo;internaute ne sort pas et Facebook propose un contenu \u00ab\u00a0exclusif\u00a0\u00bb.<\/p>\n\n\n\n<p>Si vous n&rsquo;avez pas de vid\u00e9os, n&rsquo;h\u00e9sitez pas \u00e0 faire des montages photos ou des cin\u00e9magraphes. C&rsquo;est de la photo mais en format vid\u00e9o. Et \u00e7a, Facebook adore ! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"500\" height=\"331\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/02\/giphy.gif\" alt=\"\" class=\"wp-image-559\"\/><\/figure><\/div>\n\n\n\n<h4>Optimisez votre vid\u00e9o<\/h4>\n\n\n\n<p>Lorsque vous postez votre vid\u00e9o sur Facebook, il y a quelques r\u00e9glages \u00e0 faire pour qu&rsquo;elle soit bien r\u00e9f\u00e9renc\u00e9e sur la plateforme. <\/p>\n\n\n\n<p>Cela prend quelques minutes, mais ce n&rsquo;est pas \u00e0 n\u00e9gliger.<\/p>\n\n\n\n<ul><li>Mots-cl\u00e9s<\/li><li>Description<\/li><li>Hashtags<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"480\" height=\"347\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/02\/giphy-1.gif\" alt=\"\" class=\"wp-image-560\"\/><\/figure><\/div>\n\n\n\n<h4>Partez en live <\/h4>\n\n\n\n<p>Ce n&rsquo;est plus une nouveaut\u00e9, mais le live est encore mis en avant par Facebook. Alors profitez-en  ! <\/p>\n\n\n\n<p>Il est possible que certains de vos abonn\u00e9s re\u00e7oivent une notification pour les informer que vous \u00eates en live. Niveau trafic, c&rsquo;est plut\u00f4t efficace. <\/p>\n\n\n\n<p>Le secret d&rsquo;un bon live : faire interagir votre communaut\u00e9 qui se trouve devant votre vid\u00e9o en direct. Il n&rsquo;y a rien de pire qu&rsquo;un live o\u00f9 on se sent totalement spectateur.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"400\" height=\"300\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2020\/02\/giphy-2.gif\" alt=\"\" class=\"wp-image-561\"\/><\/figure><\/div>\n\n\n\n<p>Vous voulez aller plus loin ? <\/p>\n\n\n\n<p>Nous vous proposons une nouvelle formation \u00ab\u00a0Comme diffuser mes contenus vid\u00e9os sur les r\u00e9seaux sociaux ?\u00a0\u00bb (Niveau d\u00e9butant).<\/p>\n\n\n\n<p>Vous cr\u00e9ez du contenu vid\u00e9o r\u00e9guli\u00e8rement mais vous n&rsquo;avez pas les r\u00e9sultats escompt\u00e9s suite \u00e0 leurs diffusions ? Alors venez-vous former avec nous pour comprendre les plateformes, les algorithmes, les techniques et tendances.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter -> videoschool@viastoria.com<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 ce qu&rsquo;on peut voir ou m\u00eame imaginer, si on s&rsquo;y prend bien, Facebook \u00e7a marche encore. Et \u00e7a peut m\u00eame marcher tr\u00e8s bien ! Facebook, c&rsquo;est encore 37 millions d&rsquo;utilisateurs actifs en France (tr\u00e8s largement devant les autres plateformes sociales) et les 25-35 ans sont la tranche d&rsquo;\u00e2ge la plus pr\u00e9sente. Cela fait quelques&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.video-school.fr\/index.php\/2020\/02\/24\/facebook-3-astuces-pour-augmenter-votre-engagement\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":2,"featured_media":558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook : 3 astuces pour augmenter votre engagement - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 ce qu&#039;on peut voir ou m\u00eame imaginer, si on s&#039;y prend bien, Facebook \u00e7a marche encore. 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