{"id":261,"date":"2019-09-16T10:22:22","date_gmt":"2019-09-16T08:22:22","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=261"},"modified":"2019-11-19T10:42:41","modified_gmt":"2019-11-19T09:42:41","slug":"tendances-de-consommation-des-videos","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2019\/09\/16\/tendances-de-consommation-des-videos\/","title":{"rendered":"Tendances de consommation des vid\u00e9os"},"content":{"rendered":"\n<p>La plateforme de cr\u00e9ation de vid\u00e9os sur l\u2019intelligence artificielle <a href=\"http:\/\/www.strategies.fr\/actualites\/agences\/4006302W\/5-tendances-de-consommation-des-videos.html\">Wibbitz<\/a> a publi\u00e9 un compte-rendu \u00e0 propos des nouvelles tendances de consommation des vid\u00e9os aux \u00c9tats-Unis. Quelles sont les tendances de consommation des vid\u00e9os ? <\/p>\n\n\n\n<p><strong>5 tendances sont ressorties de cette \u00e9tude \u201cVid\u00e9o pour les marques &#8211; tendances des contenus\u201d men\u00e9e sur 100 personnes.<\/strong><\/p>\n\n\n\n<h2>1 &#8211; Consommation en hausse<\/h2>\n\n\n\n<p>Une personne sur deux a augment\u00e9 sa consommation de vid\u00e9o au cours de l\u2019ann\u00e9e 2017. 38% des personnes interrog\u00e9es regardent autant de&nbsp;vid\u00e9os que l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<h2>2 &#8211; \u00c9closion des formats courts<\/h2>\n\n\n\n<p>Les internautes regardent de plus en plus de vid\u00e9os courtes. 38% d\u2019entre eux prennent le temps de regarder une vid\u00e9o de moins d\u2019une minute, notamment sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Pour 31% d&rsquo;entre eux,&nbsp;ce sont les stories sur Snapchat ou Instagram qu\u2019ils regardent le plus. Un nouveau format prometteur pour les marques.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"http:\/\/videodrive.eu\/uploads\/media\/default\/0001\/01\/2bf1d3a8027adc0dab6619ec7e2eeb5545163ba7.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2>3 &#8211; Faire appel aux consommateurs<\/h2>\n\n\n\n<p>Dans cette \u00e9tude, les moyens de communication ont \u00e9t\u00e9 minutieusement analys\u00e9s. Les tutoriels arrivent en t\u00eate avec un taux d\u2019approbation de 51%. Suivis par les contenus informatifs et \u00e9ducatifs (48%) et les d\u00e9monstrations produits (21%). Ces r\u00e9sultats indiquent que l\u2019investissement des consommateurs dans l\u2019utilisation et l\u2019explication des produits est une vraie valeur ajout\u00e9e pour les marques.<\/p>\n\n\n\n<h2>4 &#8211; Facebook cit\u00e9 en premier<\/h2>\n\n\n\n<p>Pour 40% des millenials et de la g\u00e9n\u00e9ration X, Facebook reste la plateforme la plus cit\u00e9e quant au visionnage des vid\u00e9os, et ce malgr\u00e9 la baisse d\u2019int\u00e9r\u00eat flagrante de ces g\u00e9n\u00e9rations pour les r\u00e9seaux sociaux. 50% des millenials placent Snapchat \u00e0 la deuxi\u00e8me place, alors que 30% de la g\u00e9n\u00e9ration X y place Instagram. 65% des interrog\u00e9s partagent, likent ou commentent les vid\u00e9os. 10% pr\u00e9cisent qu\u2019ils le font syst\u00e9matiquement.<\/p>\n\n\n\n<h2>5 &#8211; <a href=\"https:\/\/www.video-school.fr\/index.php\/2019\/07\/22\/la-video-verticale-bonne-ou-mauvaise-idee\/\">Visionnage sur smartphone<\/a><\/h2>\n\n\n\n<p>Le canal de visionnage des vid\u00e9os le plus utilis\u00e9 reste le smartphone pour 31% des sond\u00e9s, 26% pr\u00e9f\u00e8rent l\u2019ordinateur et 25% se tournent vers les services de streaming.<\/p>\n\n\n\n<p>Il est donc important pour les marques de tenir compte de ces tendances afin de d\u00e9livrer au mieux leur message, de la mani\u00e8re la plus efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme de cr\u00e9ation de vid\u00e9os sur l\u2019intelligence artificielle Wibbitz a publi\u00e9 un compte-rendu \u00e0 propos des nouvelles tendances de consommation des vid\u00e9os aux \u00c9tats-Unis.<\/p>\n","protected":false},"author":2,"featured_media":262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendances de consommation des vid\u00e9os - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Tendances de consommation des vid\u00e9os 5 tendances sont ressorties de cette \u00e9tude \u201cVid\u00e9o pour les marques - tendances des contenus\u201d men\u00e9e sur 100 personnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.video-school.fr\/index.php\/2019\/09\/16\/tendances-de-consommation-des-videos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances de consommation des vid\u00e9os - Vid\u00e9o School\" \/>\n<meta property=\"og:description\" content=\"Tendances de consommation des vid\u00e9os 5 tendances sont ressorties de cette \u00e9tude \u201cVid\u00e9o pour les marques - tendances des contenus\u201d men\u00e9e sur 100 personnes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.video-school.fr\/index.php\/2019\/09\/16\/tendances-de-consommation-des-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Vid\u00e9o School\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T08:22:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-19T09:42:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/09\/photo-1529973565457-a60a2ccf750d.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Mongin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.video-school.fr\/#website\",\"url\":\"https:\/\/www.video-school.fr\/\",\"name\":\"Vid\u00e9o School\",\"description\":\"Vid\u00e9o School R\u00e9alisez des vid\u00e9os de qualit\u00e9 professionnelle en totale autonomie ! 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