{"id":241,"date":"2019-09-02T15:40:06","date_gmt":"2019-09-02T13:40:06","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=241"},"modified":"2019-11-19T10:51:23","modified_gmt":"2019-11-19T09:51:23","slug":"comment-capter-lattention-de-votre-audience-en-5-secondes-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2019\/09\/02\/comment-capter-lattention-de-votre-audience-en-5-secondes-sur-les-reseaux-sociaux\/","title":{"rendered":"Comment capter l&rsquo;attention de votre audience en 5 secondes sur les r\u00e9seaux sociaux ?"},"content":{"rendered":"\n<p><strong>Les 5, 10, 15 premi\u00e8res secondes d\u2019une vid\u00e9o sont cruciales sur les r\u00e9seaux sociaux. Ce laps de temps s\u2019appelle l\u2019accroche (<a href=\"https:\/\/www.video-school.fr\/index.php\/2019\/09\/16\/tendances-de-consommation-des-videos\/\">hook<\/a>) ou encore tease.<\/strong> <strong>En quelques secondes, captez l&rsquo;attention de votre audience sur les r\u00e9seaux sociaux. <\/strong><\/p>\n\n\n\n<p>Quand vous publiez une vid\u00e9o publicitaire sur les r\u00e9seaux sociaux, un visionnement n\u2019est pas compt\u00e9 de la m\u00eame mani\u00e8re sur les diff\u00e9rents r\u00e9seaux.<\/p>\n\n\n\n<p>En effet, sur Instagram, <a href=\"https:\/\/www.video-school.fr\/index.php\/2019\/08\/19\/quand-publier-sur-facebook\/\">Facebook<\/a> et Twitter, c\u2019est au dessus de 3 secondes de visionnage que l\u2019on compte un visionnement. Cependant, un visionnement de plus de 3 secondes n\u2019est pas forc\u00e9ment synonyme de succ\u00e8s. \u00a0<\/p>\n\n\n\n<p>Sur YouTube, c\u2019est diff\u00e9rent. Pour compter un visionnement, il faut atteindre les 30 secondes de visionnage. Ici, il y a&nbsp;plus de chance de faire rimer visionnage avec succ\u00e8s. Cependant, l&rsquo;objectif n\u2019est tout de m\u00eame pas plus facile \u00e0 atteindre car une publicit\u00e9 peut \u00eatre pass\u00e9e au bout de seulement 5 secondes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"http:\/\/videodrive.eu\/uploads\/media\/default\/0001\/01\/78a6a985c9e3e8e3b1dd05fabcd9aca780678be9.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ainsi, l\u2019ouverture de votre vid\u00e9o est primordiale pour que les utilisateurs s\u2019arr\u00eatent sur votre contenu, surtout pour une vid\u00e9o auto-play (qui se lance toute seule). L\u2019auto-play est devenu le nouveau mode de lecture standard sur les r\u00e9seaux sociaux. C\u2019est pourquoi les vid\u00e9os sont beaucoup plus vues sans le son et n\u00e9cessitent des sous-titres.<\/p>\n\n\n\n<h2>7 conseils pour r\u00e9ussir votre ouverture :<\/h2>\n\n\n\n<ol><li>La premi\u00e8re chose qu\u2019on voit doit \u00eatre captivante, fascinante afin d\u2019interpeller l\u2019utilisateur.<\/li><li>Il est int\u00e9ressant de s\u2019adresser directement \u00e0 votre audience d\u00e8s le d\u00e9but de votre vid\u00e9o, en posant une question par exemple. L\u2019int\u00e9r\u00eat ici est d&rsquo;attiser sa&nbsp;curiosit\u00e9 pour la faire&nbsp;rester sur votre vid\u00e9o.&nbsp;<\/li><li>Vous pouvez mettre des extraits teasers au d\u00e9but de votre vid\u00e9o pour annoncer les moments les plus forts de votre clip.<\/li><li>Selon une&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/news\/updated-features-for-video-ads\">\u00e9tude Facebook<\/a>, 43% de la valeur de votre vid\u00e9o doit \u00eatre livr\u00e9e dans les 3 premi\u00e8res secondes, et 74% dans les 10 premi\u00e8res secondes.<\/li><li>Le mot \u201cyou\u201d dans une vid\u00e9o en anglais augmente vos chances d\u2019\u00eatre visionn\u00e9 plus longtemps de pr\u00e8s de 100%. Ainsi, plus on dit \u201cyou\u201d dans sa vid\u00e9o, plus on a de chance d\u2019adh\u00e9rence de la part de l\u2019utilisateur.<\/li><li>La pr\u00e9sence de sous-titres est de plus en plus indispensable avec l\u2019auto-play, y compris le fait de concevoir sa vid\u00e9o de telle sorte qu\u2019elle n\u2019ait pas besoin de son pour bien la comprendre.<\/li><li>Evitez des logos au d\u00e9but de votre vid\u00e9o. Comme le pr\u00e9cise le Playbook de YouTube, 5 secondes de branding et de packaging suffisent. Mettre le logo au d\u00e9but permet une plus grande sensibilisation \u00e0 la marque mais moins d\u2019\u00e9coute et d\u2019adh\u00e9sion au message.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Les 5, 10, 15 premi\u00e8res secondes d\u2019une vid\u00e9o sont cruciales sur les r\u00e9seaux sociaux. Ce laps de temps s\u2019appelle l\u2019accroche (hook) ou encore tease.<\/p>\n","protected":false},"author":2,"featured_media":242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment capter l&#039;attention de votre audience en 5 secondes sur les r\u00e9seaux sociaux ? - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Comment capter l&#039;attention de votre audience en 5 secondes sur les r\u00e9seaux sociaux ? 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