{"id":221,"date":"2019-08-19T11:31:15","date_gmt":"2019-08-19T09:31:15","guid":{"rendered":"https:\/\/www.video-school.fr\/?p=221"},"modified":"2019-11-19T10:57:25","modified_gmt":"2019-11-19T09:57:25","slug":"quand-publier-sur-facebook","status":"publish","type":"post","link":"https:\/\/www.video-school.fr\/index.php\/2019\/08\/19\/quand-publier-sur-facebook\/","title":{"rendered":"Quand publier sur Facebook ?"},"content":{"rendered":"\n<p><strong>Faire une vid\u00e9o c\u2019est bien, mais savoir la diffuser c\u2019est encore mieux ! Afin de diffuser au mieux votre vid\u00e9o, il faut r\u00e9fl\u00e9chir \u00e0 la plateforme de partage que vous allez utiliser avant m\u00eame la cr\u00e9ation de la vid\u00e9o ! Le partage de vid\u00e9os s\u2019inscrivant dans le planning \u00e9ditorial de la strat\u00e9gie digitale de l\u2019entreprise.<\/strong> <strong>Alors quand publier sur Facebook ? <\/strong><\/p>\n\n\n\n<p>Facebook est un r\u00e9seau social en ligne et sur application, qui permet de publier du contenu, des images, photos, des vid\u00e9os, des fichiers et des documents\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1533895328642-8035bacd565a-1024x683.jpeg\" alt=\"\" class=\"wp-image-222\" srcset=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1533895328642-8035bacd565a-1024x683.jpeg 1024w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1533895328642-8035bacd565a-300x200.jpeg 300w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1533895328642-8035bacd565a-768x512.jpeg 768w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1533895328642-8035bacd565a.jpeg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Facebook, c\u2019est 35 millions d\u2019utilisateurs actifs par mois en France.<\/h2>\n\n\n\n<p>La plateforme sociale n\u00b01 est \u00e9galement le <a href=\"https:\/\/www.video-school.fr\/index.php\/2019\/09\/16\/tendances-de-consommation-des-videos\/\">premier \u00ab geste matinal \u00bb<\/a> pour <a href=\"https:\/\/www.blogdumoderateur.com\/chiffres-facebook\/\">48 % des 18-34 ans<\/a>. Le r\u00e9seau est \u00e9galement utilis\u00e9 pendant le shopping, la pr\u00e9paration du repas ou encore pendant le sport.<\/p>\n\n\n\n<p>La vid\u00e9o parfaite sur Facebook est de pr\u00e9f\u00e9rence une vid\u00e9o native (t\u00e9l\u00e9charg\u00e9e directement sur Facebook et non pas avec un lien de redirection vers une autre plateforme). En effet l\u2019utilisateur pr\u00e9f\u00e9rera avoir directement acc\u00e8s au contenu plut\u00f4t que de devoir passer par plusieurs plateformes. Le format \u00e0 pr\u00e9coniser est\u00a0le mp4, avec une taille de fichier maximum de 4GO. De plus, il est int\u00e9ressant d\u2019ins\u00e9rer des sous-titres dans la vid\u00e9o dans la mesure o\u00f9 la majorit\u00e9 des vid\u00e9os sont lues sans le son. Enfin, la derni\u00e8re caract\u00e9ristique pour faire la vid\u00e9o parfaite est de respecter la r\u00e8gle des 3 premi\u00e8res secondes. Celle-ci pr\u00e9cise le fait que les 3 premi\u00e8res secondes de la vid\u00e9o sont cruciales pour capter l\u2019attention de l\u2019internaute. \u00a0<\/p>\n\n\n\n<p>Lanc\u00e9 en 2016, Facebook live permet de diffuser des vid\u00e9os en direct sur Facebook, aussi bien pour couvrir un \u00e9v\u00e9nement que pour faire une FAQ directement avec sa communaut\u00e9. Cet outil est mis en avant par l\u2019algorithme dans le fil d\u2019actualit\u00e9 de Facebook.&nbsp;Le r\u00e9seau social propose&nbsp;\u00e9galement des stories pour les pages et les comptes.<br>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1461773518188-b3e86f98242f-1024x684.jpeg\" alt=\"\" class=\"wp-image-223\" srcset=\"https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1461773518188-b3e86f98242f-1024x684.jpeg 1024w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1461773518188-b3e86f98242f-300x200.jpeg 300w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1461773518188-b3e86f98242f-768x513.jpeg 768w, https:\/\/www.video-school.fr\/wp-content\/uploads\/2019\/08\/photo-1461773518188-b3e86f98242f.jpeg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Quand faut-il publier ?<\/h2>\n\n\n\n<p>Pour savoir quand est le meilleur moment pour publier son contenu, la r\u00e9ponse est simple : direction l\u2019onglet \u00ab\u00a0statistiques\u00a0\u00bb puis \u00ab\u00a0publications\u00a0\u00bb de votre page Facebook. <\/p>\n\n\n\n<p>Ici, vous trouverez toutes les donn\u00e9es n\u00e9cessaires pour analyser l\u2019activit\u00e9 de votre audience et ainsi, d\u00e9terminer le moment le plus opportun pour toucher votre cible avec vos publications. En g\u00e9n\u00e9ral, les heures de pointe sur Facebook sont :<\/p>\n\n\n\n<ul><li>Lundi : 9h, 13h et 15h<\/li><li>Mardi :&nbsp;9h, 13h et 15h&nbsp;<\/li><li>Mercredi : entre 15h et 16h&nbsp;<\/li><li>Jeudi : entre 13h et 16h&nbsp;<\/li><li>Vendredi :&nbsp;entre 13h et 16h<\/li><li>Week-end : entre 12h et 13h&nbsp;<\/li><\/ul>\n\n\n\n<p>Vous avez d\u00e9sormais toutes les cartes en mains pour proposer du contenu pertinent et de qualit\u00e9 aux utilisateurs qui vous suivent sur Facebook, ce qui vous permettra d\u2019augmenter au maximum la visibilit\u00e9 de votre marque sur cette plateforme !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faire une vid\u00e9o c\u2019est bien, mais savoir la diffuser c\u2019est encore mieux ! Afin de diffuser au mieux votre vid\u00e9o, il faut r\u00e9fl\u00e9chir \u00e0 la plateforme de partage que vous allez utiliser avant m\u00eame la cr\u00e9ation de la vid\u00e9o ! Le partage de vid\u00e9os s\u2019inscrivant dans le planning \u00e9ditorial de la strat\u00e9gie digitale de l\u2019entreprise.<\/p>\n","protected":false},"author":2,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quand publier sur Facebook ? - Vid\u00e9o School<\/title>\n<meta name=\"description\" content=\"Quand publier sur Facebook ? 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